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Madrid System is a one-stop shop for trademark holders to obtain and maintain trademark protection in export markets.

“Being a member of Madrid Protocol can have an impact on local businesses or industries in the countries concerned,” said Debbie Roenning, the World Intellectual Property Organisation (WIPO) Director of Legal Division, Madrid Registry, Brands and Designs.

According to Roenning, trademarks are important in ensuring identity protection in the home market and abroad. The Madrid System may empower local industries, in particular the Small Micro Medium Entreprises (SMMEs) and provide easier access to export markets and promote international trade and further development of exports.

She further explains that where Botswana is designated, the Madrid System may simplify examinations for formalities, open new markets for foreign trademark holders, provide easier access to markets which means more filings and economic growth as well as provide more favorable climate for foreign investment.  Companies and International Property Authority (CIPA), Trademark Examiner, Regomoditswe Badirwang said CIPA has recently started processing Madrid applications due to lack of capacity in the past. Some officers have been trained to process the Madrid applications and soon the marks will start to appear in the monthly trademark journal for possible opposition.

“Currently we have 8 596 applications of which 5 437 have been automatically registered. We encourage entrepreneurs to use this system to protect their marks internationally to save time and money in trials,” said Badirwang.  To be entitled to use the Madrid System one needs to have a real and effective industrial or commercial establishment in or be domiciled in or be a national of a member of the Madrid System.


Market Info

 2017-03-20 Domestic Companies BARCLAYS 552 BIHL 1803 BTCL 125 CHOBE 800 CHOPPIES 250 CRESTA 130 ENGEN 987 FNBB 280 FPC 256 FURNMART 65 G4S 406 LETLOLE 220 LETSHEGO 206 NAP 305 OLYMPIA 20 PRIMETIME 315 RDCP 270 SECHABA 2080 SEFALANA 1070 STANCHART 735 TURNSTAR 323 WIL 520 AFINITAS 94 IMARA 260 SEFALANA RIGHTS 2016 42 Foreign Companies ANGLO 24495 BLUE 34 GG 735 INVESTEC 5367 A-CAP 35 AFR 53 BOD 21 LUC 2001 MAGNUM 5 SHUMBA 117 CSEW40 3820 NEWFUNDS 4777 NEWGOLD 11940 NEWPLAT 10490 Bonds: BBB015 BBB016 BBS004 11.1% p.a 2019 BBS005 11.2% p.a 2023 BBS006 BHC017 BHC020 10.1% p.a 2020 BVI001(RE) 11.23% p.a 2018 BW005 10% p.a 2018 BW007 8% 2025 BW008 7.75% p.a 2020 BW011 7.75% 2031 BW012 6.00% 2040 DPCF005 10.6% p.a 2019 DPCF006 10.75% p.a 2022 DPCF007 10.9% p.a 2025 FML025 8.20% p.a 2025 FNBB005 FNBB006 FNBB008 LHL05 8.25% 2017 LHL06 10.5% 2023 LHL07 10.50% 2025 LHL08 11% 2027 NDB001 11.25% p.a 2017 PTP021 PTP024 SBBL003 10.50% p.a 2017 SBBL046 SBBL052 SBBL056 SBBL062 SBBL063 SBBL064 SBBL065 SCBB003 10.50% p.a 2015 SCBB006 SCBB007 SCBB008 8.2% p.a 2022 WUC001 10.65% p.a 2018 WUC002 10.60% p.a 2026